Premier is the magazine where it pays to advertise! In addition to being sent to all AQHA, NSBA, APHA, ApHC, PHBA ad ABRA judges as well as Premier Sires email list of people actively breeding, buying, training and showing horses, 30% of every paid page is paid out as added money. New for 2025, to show in any Premier Magazine Non-Pro class, the exhibitor must have an annual advertising pass. To show in any Premier Magazine Open class, the owner of the horse must have an annual advertising pass.